6 Apr 2012

Internet Marketing Saga after 32 weeks

It’s been a while since my last post since I was kind very busy with my full time job and didn’t have time to invest in my Internet Marketing Saga. So now, here is a quick status about my Internet Marketing efforts for some of my sites:

My Coldplay site is now on position 9.6 on the SERP (reference GWT) and is list on Page 1 by Google on position 10 while searching the main keyword on google.com.

Pilates site is now 5.6 on the SERP (reference GWT) and is list on Page 1 & Position 1 (Yess, position ONE or Position UNO) on google.fr .

My sites went through the famous (or infamous depending where you stand) panda updates from Google. To be honest, I did not lost any SERPs because of it. Although, I got many back links which disappeared from GWT but still have many more in the Majestic SEO analysis. Internet Marketing is not exact science.

For my others articles regarding Internet Marketing Saga, click here.

Internet Marketing efforts for the last 28 weeks

None! Nada! Keine Acktion!

I did not do run any Internet Marketing Campaigns from September to March with my sites. The only thing I did was adding some quality content to them. No offsite SEO nor SEM campaigns.

Internet Marketing Earnings for the last 32 weeks

None! Nada! Keine Acktion! Just kidding … I tried to see if you were a persistent reader. ;p

I made pretty good money taking into consideration that I did not spend any time for the last 28 weeks on my Internet Marketing campaigns. I made some money with my iTunes affiliate account for my Coldplay site, and I did pretty well with Clickbank affiliate account, with over 50 sales. This had convinced me to invest for some more good quality content for my sites.

Some rule of thumb for Internet Marketing

One thing that became obvious is that Big G loves updated new unique quality content. When I added my new content to my site, my unique visits increased instantly.

With good quality and unique content, I was able to pass through the many panda updates without having my SERPs decreased.

Some tools to create back links are way too easy. I’ve found many links disappeared from GWT. For example, I went from a bit over 5k links in October to around a thousand links as per today. I’m talking about first tier links. The hard work pays off!

I was skeptical regarding some Bring the Fresh recommendations, and I did try them because those folks are 100% & full time committed to Internet Marketing but I ended one subscription back in September with one tool because it was pricy. In fact, it was the most effective tool and I did use it only from early August to Early September. I was too enthusiast with those easy tools which creates hundreds of back links per hour. Lesson learned!

So what’s next?

I have two sites which are well rank but as you may now, good ranking does not guarantee a lot of traffic. My goal for the next few weeks, will be to increase SERPs on some long tail keywords related to my topics in order to broaden the reach of my sites and therefore, increase traffic. Internet Marketing to his best!

For the Coldplay site, I have many big sites in position 1 to 9 including itunes, Amazon, Coldplay.com and Wikipedia.

I will try hard to see what can be done here. Hopefully, I’m having fun doing it and I have a couple more tricks in my bag which I did not try yet. I’ll keep updated soon on my Internet Marketing efforts.

For those wondering why I have “Internet Marketing” so often in my blog post, I let you try figure it out!

26 Aug 2011

Internet Marketing Saga … after 4 weeks

I’ve been doing Internet Marketing for four weeks now, and I will explain what I did during those four weeks, explained my expenses, stuff I’ve red, memberships that I subscribed to and tools I had purchased. I can tell you that I went through terrific learning and some not.

Now for the income side, I have no Clickbank sales made yet. On the ads on one site running only one week, I made a big penny ($0.01). Internet Marketing is great ;p

For the expense’s side, I have plenty to say dough.Let’s try to get things straight here. Let’s talk about memberships. I subscribed (paid subscriptions) to Bring the Fresh from Kelly Felix and Mike Long. ($97) Kelly is the former guy behind the Rich Jerk and Mike Long is an article marketing guru. To be honest, I subscribed to it because I use to know the two guys, and their track records. More comments about Bring the Fresh will come later in another article. Another membership I subscribed too, is Coffee Shop Millionaire, which cost me near $350 because I took the six figures income upgrades. I will comment about it later in another article.

For tools, I tried Marketing Samurai, The Best Spinner, SEO Spy Glass (free version), The Link Juicer, Linklicious, Taffic Mania RSS Bot, ScrapeBox Link Checker and SENuke X. I’m also using the Thesis WordPress theme. Total cost price: $230 for one-time products, and 225$ for monthly subscriptions (LinkJuicer, SENuke and Linklicious).

I had registered a couple of domain names based on some ClickBank products, which 2 are about health stuff (sweating and hemorrhoids), one about seducing over Facebook, three domains about the music band Coldplay, one about Pilates method and finally another one about SEO & SEM Marketing. I’m currently working with the Pilates and Coldplay sites for now.My goal is to start making money with those two sites and learn from there without spreading myself all over the places. Of course, I have this site also stephaneleduc.ca which is my personal blog, which does not have a lot of visitors because I started it a while ago and posted four articles and stop for over a year. Traffic is still back since a week.

Things that I tried …

SEM Marketing I tried a quick CPC campaign on Facebook for my Pilates which I was referring people directly to the Clickbank product page. Results: No purchase and $35 in through the window. I was trying to figure out what will be the conversion rate for this product. I told myself that it will be better to be patient and wait to see the SEO efforts’ rewards.

SEO Marketing Ok here is the trick … I spent most of my time studying the new trends and latest techniques, doctrines and way to get indexed and not sand boxed.I did two campaigns with Linklicious and start to use SENuke X a liitle bit. Also back in the old days, backlinks was the key, and good meta keywords, meta description and site content also. Not anymore. It is a lot more complex than that.
I did 2 campaigns with The Linkjuicer which is pretty simple and effective. I’ll write about it later on. I did some stuff with SENuke X which is a giant tool and I messed a little bit not understanding what I was doing. Learning curve …

I did some articles myself, outsourced some to Articlez and oDesk as well. I outsourced my link building site Pilates to oDesk since it is in French. (Ya I did the site in French to see what I can get out of a niche site) Articles outsourcing cost me $88 for a total of four articles in English of 350 words, and four articles in French of 550 words.

For my Coldplay site, I’m currently ranking 2.5, 6.6, 3.1 and 32 positions for my four top keywords. Very interesting for a site which is 10 days old. For the Pilates site in French, it’s kind very funny. I got the great of writing an article about Pippa Middleton perfect rear end because of the fuzz over the internet about her. She does Pilates also. This is where I’m getting my traffic now!!! Although, I’m ranking 360, 150 and 160 positions for keywords “pippa middleton”, “pippa middleton fesse” and “pippa middleton fesses”.

By doing Internet Marketing … I’m making a lot of fun out of this! Stay stunned for my next post real soon.

19 Aug 2011

The Internet Marketing Saga … Experienced

From the desk of Stephane Leduc …

Most sales letter or squeeze page from Internet Marketers begins like this. You probably felt on one like this sometimes and hit back on your browser. Is Internet Marketing really working? Are people making money, make a living out of it? Are big guys really making the money they said they’re making? Is it easy as it looks in the videos? Moms doing 5K/week at home? Does it exists?

For the next few months, I will be diving into Internet Marketing looking for other ways to market, to promote and to sell. It like going back to school for me. I’ve been involved in a web company which was successfully selling movies, musics and video games worldwide and be there for 3 years selling real products to the masses.I know SEO, SEM, product syndication, product cycle, and product launches.I will share with you the epidsode’s I’m going through, challenges, success, etc.

Internet Marketing is kind quite simple : driving traffic to a point where you try to convert an internet visitor into an internet buyer. Some uses Adwords campaigns or various PPC advertisers, some tries to drive SEO in order to rank #1 on Google searches (most of them), others uses YouTube and videos channels, and some others capitalize on Social Media sites.Internet Marketing is mostly about selling others products.Few actually are selling their own products.Selling others products means being an Affiliate. You basically refers a web user to a destination. If a sale is made, you make some pennies.

Internet Marketing is kind quite simple : driving traffic to a point where you try to convert an internet visitor into an internet buyer. Some uses Adwords campaigns or various PPC advertisers, some tries to drive SEO in order to rank #1 on Google searches (most of them), others uses YouTube and videos channels, and some others capitalize on Social Media sites.Internet Marketing is mostly about selling others products.Few actually are selling their own products.Selling others products means being an Affiliate. You basically refers a web user to a destination. If a sale is made, you make some pennies.

For some reasons, Internet Marketing is not easy. You have to be creative, think outside of the box, be alert and move fast.Also, you have to be patient. Bringing a site with no content, brand new domain name, and make it rank on the 3 first results of Google, it takes time, dedication, discipline and focus. Why the 3 first results? Because it represents near 75% of all the clicks. Now having a site appears on the 3 top results can be easy, easy if nobody does searches with the keywords that you are targeting for. What it means? If nobody is searching your keywords, you will be happy to be on top results with no traffic. No Pain No Gain !!! You have to be smart.

I’m starting from ZERO, actually under ZERO because I already made purchases of programs, tools in order to be the Millionaire Next Door. I will be trying stuff I will share with you. Will I share my earnings? Of course I will. Jeeez … I already sound like one of them. Will I take pictures of me hanging a 117,000$ check in my hands like others do ? Sure, no. I will simply post the earnings here. Subscribe to my feedburner to get updates about my Journey.

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13 Feb 2010

One Simple Way to Measure Social Media ROI

Measuring Social media initiatives ROI? Plausible! Here is a glimpse of what I have done.

First, let’s recap what I have done: I’m pushing internal content on several Twitter accounts in order to build communities around each account, based on a theme. I’ve used RSS feeds from our site based on specialization, having a Twitter account for each. Our goal here is quite simple: drive traffic toward our web site, a major job board.

How do I measure my ROI? It’s kind easy since each triggers on our site represents a revenue string. A pageview has advertising, a new member has an acquisition cost based on a Marketing budget, a job application also, etc. To keep everything simple, we will say that each pageview generates $0.015 (based on $15 eCPM).

Revenue String

Of course, we’re assuming you’ve already had tracking codes into Google Analytics and/or Omniture. In my case, I’ve done it so it’s all about extracting metrics from Omniture about my tracking codes and comparing it to our Google Analytics account just to validate if I have similar metrics on both sides. If you got 20K pageviews for a given week, you just do the maths. 20K x 0.015$ = 300$ in Revenue per week.

Investment Cost

In my case, we’ve spent about 40 hours on setting our RSS feeds into Twitter. At a cost of $50 by the hour, our initial investment was $2000. The timeframe needed to make a profit is near 7 weeks. Yes I know, how I make sure I’m not performing Revenue Cannibalization? In fact, you may have given your customers an easier and more natural entree door to your site. This is good for the so-called Customer Experience. However, I still haven’t answered the question. It’s all about the Trends. Do you see an increase in the amount of unique visitors based on a reference for example the previous week? If yes, you haven’t cannibalized revenue. In fact, bring the 20K/week to 200K/week and you’re the new Super Star !!!

Steph 0 comments e-marketing Journey into Social Media Twitter Read More →

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Stephane Leduc | Completely Unleashed